What is Coca-Cola up to?
Enrico
Two recent news items caught my eye: one announcing Coke’s intention to put $20 million into conservation efforts to offset their significant water use, as well as to manage and replenish watersheds worldwide; the other reporting that Coca-Cola illegally seized land in India and then dumped toxic sludge on their new neighbors. One World had this article. The Los Angeles Times carried this one. Media That Matters: Good Food took a couple of jabs at this issue with Profit Cola.
Comments
Great post! Even more reason to cringe when Coke airs another one of their “I’d like to teach the world to sing in perfect harmony” ads—such hypocrisy!
When I was traveling in India doing trainings for Adobe Youth Voices I noticed Coca-Cola billboards along the highway unlike any that I’ve ever seen in the U.S. or elsewhere. The one that I remember most clearly was a photo of an Indian guy in a white labcoat in what looked like a Coke factory. He was holding up a can of Coke and sporting a big toothy smile. The billboard read, “We assure you that Coca-Cola is safe and hazard-free.” At the time, I didn’t know much about the Coke health scare in India, but the ad still had the opposite of what I’m sure was the intended effect—whenever a huge, global corporation insures you that their products are safe, you have to figure they’ve got something to hide.
Posted on June 11, 2007 12:41 PM by Shira Golding