The Growth of Online Media
Lauren G
The technological era has evolved to allow access to information about anything to online consumers. I had recently done research for the effects of online media towards the public and how it is a beneficial way for individuals to gain knowledge on topics. Online advertisements provide the option for interactions through social media, quick transactions for products, promotional distributions, and improvement for brand identity through cross media. Ads are behaviorally targeted towards consumers that research certain topics online and consumers control how much they want to see in digital advertisement with the option to obtain further information about a product or service when they read about it. In contrast, there are limitations for publication and media.
Social networking websites play a huge role in the promotion of media and it is shocking how fast news can travel through Internet posts. It is now common for companies to advertise themselves through networks to distribute links and information on sources of advertisement in order to attract audiences to other websites and media platforms, such as magazines or television channels. Some of the most common networking websites are Facebook, Youtube, and Twitter, which all distribute video streams and provide links to online articles and outside sources that promote a company’s production. Michael Lynton, the boss of Sony Pictures Entertainment, states in an article that “networks produce a powerful viral marketing effect because friends use them to tell one another about things they have discovered” (“Profiting from Friendship”). This statement is relevant to how quickly information can travel from networking websites to other sources for any type of production - whether it is a film, program or advertisement - to can gain a bigger audience. Cross media and collaboration with corporations strengthen profits for merchandise and promotion for media sources.
No Comments
|
| Posted on January 11, 2012
Comments