Advocacy Media
Advocacy media, including Web, radio, print, photography and video, is designed to raise awareness about a specific issue. Activists and organizations can use advocacy media to educate, fundraise, lobby, train and organize. Advocacy media encourages democratic debate and serves public interest needs unmet by commercial media. Many of the successful projects result from a collaboration between a skilled producer with an independent artistic visionand the leadership of an organization with a cause, an agenda and a constituency. Activists can also make their own videos, web sites or radio pieces themselves with the help of media centers who provide training and equipment.
Advocacy videos are usually short (5-20 minutes) so they can be viewed by groups with time for discussions afterwards. Advocacy media may promote or explain a specific cause or project of the organization. It can be told in the form of a narrative or from the point of view of clients and employees.
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