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Members On Outreach: Store Wars

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Posted on June 26, 2001

Introduction

Wal-Mart Pep Rally

Every day a new mega-store opens somewhere in America. But in Ashland, VA, a group of citizens takes on the world's largest retailer, along with the town's establishment. "Store Wars" follows the controversy that tears the town apart, examining in the process the impact of big box stores on small town America. This is a story for the age of globalization.

Goals For Outreach: By Suzanne Stenson O'Brien

Many towns across the country are currently living the "Store Wars" story. Our screening events are designed to enable communities -- residents and their elected officials -- to get together, to get informed and to determine if they want to allow a Wal-Mart in their community.

Outreach Report From The Field: By Micha X. Peled

In each town we work closely with the local grassroots group that organizes the event and determines its objectives. In this case, the group wanted to create their first opportunity to dialogue with the mayor and town Council members on the pending Wal-Mart zoning application. Learn from this step-by-step description of how Outreach was executed in one town – what worked and what were the lessons for the future.

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