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Improving Access to Rural Radio

Improving Access to Rural Radio by 'Hard-to-Reach' Women Audiences
by Jennifer Sibanda

This paper examines the implications to women's access to the radio, and whether their issues are being mainstreamed on radio. Does the radio give women a voice? And how amplified is this voice? The paper also examines the structures of current media (radio) organisations and how gender friendly these are. Are they capable of addressing the women's agenda? Is there a need for a critical mass of women at these organisations especially at top management levels? The paper also shares the results of a radio ownership and listenership survey.

More about the paper at:
http://www.comminit.com/africa/strategicthinking/st2004/thinking-763.html

Starts8/1/2005
Ends8/1/2006
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Posted on August 3, 2005 in Resources by airyell