news
Log in [?]

Climate Change Communications: Dipping A Toe Into Public Motivation

This report is based on research by "four professional communication, campaign and marketing strategists with decades of experience in public communications," who were concerned that major plans by campaign groups and the government to try to mobilise public action in the United Kingdom (UK) on climate change were going to fail. They argue that many assumptions about what will convince 'the public' of the need to act on climate are seriously misconceived. Effective research on values and framing is one way to overcome this problem...

Read the full article at the website below!

Starts
Ends
IssuesEnvironment, Media
Homepagewww.comminit.com
Contact

Posted on July 5, 2006 in News Elsewhere by outreach