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VICTORY: POM Promises to End Deadly Animal Tests

Last year, PETA discovered that POM was funding outrageous experiments on animals in order to make health claims about its products. It's hard to imagine why a company that makes pomegranate juice would be testing on animals, but what we learned was shocking. In one experiment, balloons were inflated into live rabbits to study erectile dysfunction! In another experiment, baby mice were suffocated to the point of brain damage and then had their heads cut off. Those are just a couple of the tests that POM was funding.

We immediately contacted POM, urging the company to abandon all tests using animals, but after being told by the company that it would continue to fund animal tests, we had no choice but to launch a full-fledged boycott campaign. After enduring just a few months of PETA's public education campaign about POM's deadly tests, POM has decided to stop funding and conducting animal tests.